Online platforms and applications PPT

Online platforms and applications - Download as a PDF or view online for free •Download as PPTX, PDF•1 like•5,503 viewsAI-enhanced descriptionEILLEN IVY PORTUGUEZEILLEN IVY PORTUGUEZFollow

Online platforms are websites that allow users to create content like text, images, and videos. They have application programming interfaces (APIs) that allow programs to modify and access the application remotely over the Internet. Common types of APIs include access APIs, plug-in APIs, and runtime environment APIs. Popular websites like YouTube, Flickr, Twitter, Facebook, and Google Maps use plug-in APIs to enable developers to embed their features.Read less

Read moreReportShare- 1. Online Platforms and Applications Prepared by: EILLEN IVY A. PORTUGUEZ

    1. Platform O Refers to a program created by developers that can be modified or reprogrammed by outside users. O It is a facility for programming or developing an application.
    1. Online platforms O Are online web sites created to aid users in creating their Web content and cater to different kinds of information such as texts, images and videos.
    1. Unique feature of online platforms O The ability to program, modify, and access the application remotely using the Internet.
    1. Platform Categories O The Application Programming Interface (API) is a set of governing protocol rules on how software elements should communicate and interact with one another.
    1. API Types and their functions: O Access API This type of API runs in a remote machine, server or computer, and the application is accessed remotely by a guest user application to draw data and services. The development of this type of API requires financial capabilities and technical capabilities.
    1. API Types and their functions: O Plug-in API O Most of the time, this API is used in the user end. Generally, different developers created different applications that can be integrated or “Plugged in” to a core application and/or the GUI of these applications. Typical examples are the plug-in programs for Web browsers that enable different functions such as applications for playing video clips and video games.
    1. API Types and their functions: O Runtime Environment O These APIs are platforms for developing different applications, wherein programs or application codes are evaluated and compiled in the said APIs. The application codes are uploaded or injected into the API and the API will test and run the application code. Most of the time, this API is hosted in a remote area and requires the services of the Internet.
    1. Common Websites that use plug-in APIs are: O YouTube O Youtube is a website dedicated to hosting video clips. Users can create an account on Youtube and upload videos for public and private viewing. Most of the websites integrate videos into other developing websites. To capitalize this website, an API tool is created to enable developers to embed the Youtube video player and play any Youtube content on their websites.
    1. Example
    1. Common Websites that use plug-in APIs are: O Flickr O Is a website that caters to the hosting of images. Users of the site create a private account wherein they can upload images and categorize the images as to whether they are viewed privately by the uploader or by the public. An API is created to enable a website developer to embed or use images or Flickr.
    1. Common Websites that use plug-in APIs are: O Twitter O Twitter is social networking service that enables users to send and read short messages with 140 characters. These short messages are called tweets. Twitter APIs are used by developers to embed Twitter functions in developing websites. Commonly, in using Twitter API, users can find a facility to create messages and tweet those messages.
    1. Common Websites that use plug-in APIs are: O Facebook O Is a social networking website that requires the user to register an account and create a user profile. A profile contains the information about the owner of the account such as his or her birthday, location, work and education. Different users can then connect with one another by adding them as “friends” On this website users are also capable of posting information on their “wall” or the page that contains the users information. Also, users can post images, videos, and website links on their wall. Facebook API are used to connect individual’s wall or an organization’s Facebook account so that the audience users can easily access Facebook services connected to Facebook account.
    1. Common Websites that use plug-in APIs are: O Google Maps O Google Maps APIs are one of the most used APIs by Website developers. Commonly, Google Maps API enable the developers to display an accurate map depicting the satellite views or the actual appearance and layout of roads and building in a particular area.

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    How to Launch Your Digital Platform The ubiquity of internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest operating costs and network effects protect their position once established—users rarely leave a vibrant platform. But these businesses also raise significant start-up challenges. Every platform starts out empty. Platforms need to immediately attract not only many users but multiple types of users. For example it’s not enough that many customers want to book taxis by smartphone. Drivers must also be willing to accept smartphone bookings. Harvard Business School professor Ben Edelman has been studying the dynamics of platform businesses and strategies for launching them for 10 years. In this article he draws on research on dozens of platform sites and products to offer a framework for building a successful platform business. It involves asking five basic questions: Can I attract a large group of users at once? Can I offer stand-alone value to users? How can I build credibility with customers? How should I charge users? Should my platform be compatible with legacy systems? HBR Reprint R1504H

    Online platforms and applications - Download as a PDF or view online for free •Download as PPTX, PDF•1 like•5,503 viewsAI-enhanced descriptionEILLEN IVY PORTUGUEZFollow Online platforms are websites that allow users to create content like text, images, and videos. They have application programming interfaces (APIs) that allow programs to modify and access the application remotely over the Internet. Common types of APIs include access APIs, plug-in APIs, and runtime environment APIs. Popular websites like YouTube, Flickr, Twitter, Facebook, and Google Maps use plug-in APIs to enable developers to embed their features.

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