Winning with Digital Platforms Online Course HBS Online
Winning with Digital Platforms is for those who want to launch, scale, maintain, or work with a successful platform business. No application needed for our certificate programs. Start your journey today! $1,850 Next 5-week session starts October 9th Enroll Now Define what platforms are and how they create and capture valueUnderstand network effects and how to leverage them to achieve growth Discover how to launch, scale, and maintain a successful platform businessOvercome operational challenges associated with developing, overseeing, or interacting with a platform business Explore strategies for transitioning a product or service into a platformBuild offensive and defensive plans to effectively develop or compete against platform companies
Current and Aspiring Leaders
Early- and Mid-Career Professionals
Entrepreneurs
Explore platformsā associated opportunities and risks to inform your organizationās strategic planning and new business development. “The courseās content and teaching method through case studies and practical examples was remarkable.“Vishal VyasAssistant Vice President at TTK Healthcare Limited Understand the platform business landscape to work more effectively with platforms or respond to new opportunities in your industry. “HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career.“Corina Cristea LavoieCorporate Services Manager at Debevoise & Plimpton LLP Learn how to launch and scale a successful platform business and compete against others in the same space. “This was an excellent course with concepts that were immediately applicable to my consulting business.“Kerri RocheOwner and Strategic Planner, Sift Strategic Planning at Sift Strategic PlanningMaster of Business Administration, Memorial University of Newfoundland 
Certificate of Completion
Boost your resume with a Certificate of Completion from HBS Online
Earn by: Completing this course
Certificate of Specialization
Prove your mastery of entrepreneurship and innovation with a Certificate of Specialization
Earn by: Completing any three courses within this subject area to earn a Certificate of Specialization
Boost your resume with a Certificate of Completion from HBS Online
Earn by: Completing this course
Prove your mastery of entrepreneurship and innovation with a Certificate of Specialization
Earn by: Completing any three courses within this subject area to earn a Certificate of Specialization
Learn More about what you earn 5 Modules, 30-35 Hours Download full syllabus Mingyue Zhu (ZBJ)Helena Geng (Picabuu)Basic Platform Framework 25. What Is a Platform? 26. Value Creation and Capture 27. Growth Factors
Articulate dynamic pricingās benefits and drawbacks- Define the most important characteristics of economies of scale
- Determine how platforms build trust into their systems
Advise a startup platform, Picabuu, on how it can capture value and anticipate challenges
Module 1 Capstone and Review
Vlad Christoff (Fasten)Jon Li (Picabuu)Multihoming: Incumbents vs New Entrants 30. Network Effects 31. Multi-Homing 32. Network Clustering
- Determine how companies can strengthen direct network effects
- Articulate ways network structure can influence a platformās ability to scale or defend itself against competitors
- Consider how a platform might increase profitability by changing its network clustering structures
- Advise a startup platform, Picabuu, on how it might generate strong network effects to scale
- Module Capstone: Picabuu
Krishna Palepu (Faculty Expert)Lulu Chen (Business Expert)Frances Zhan (Picabuu) 35. Chicken-or-Egg Problem 36. Disintermediation 37. Network Bridging
- Describe ways platforms can reduce usersā adoption costs
- Determine how a firm can overcome its chicken-or-egg problem
- Consider how to adapt business models as new marketplace challenges arise
- Define the factors platforms must consider when entering adjacent markets
- Propose an action plan for a startup platform, Picabuu, to address a network property of your choice
- Module Review and Capstone
Mo Abudu (EbonyLife Group)Heidi Uys (EbonyLife Media) 40. Shifts in Operating Models 41. Navigating Transition 42. Is Transitioning to a Platform Right for You?
- Articulate the benefits of transitioning a product or service into a platform
- Detect and anticipate how to manage conflicts in business models
- Advise a startup platform, Picabuu, on how it might acquire new customers
- Sketch an idea for a platform that a company youāre familiar with might launch and determine the transitionās feasibility and obstacles
- Module Review and Capstone
Andy Wu (Faculty Expert)Stephen Herbert Jr (X Fire) 45. Coopetition: The Complementor-Competitor Dynamic 46. Risks 47. Defensive Strategies 48. Navigating Regulations
- Explain the benefits and risks of partnering with platform companies
- Evaluate the optimal means of gathering data
- Explore defensive strategies companies can use to ward off platform encroachment
- Consider the benefits of open versus closed platform models
- Advise a startup platform, Picabuu, on the top two pieces of advice to prioritize as it prepares to launch
- Module Review and Capstone
Winning with Digital Platforms is for those who want to launch, scale, maintain, or work with a successful platform business. Youāll explore platformsā unique properties, opportunities, and risks and learn how to develop effective strategies that deliver a competitive advantage in the marketplace.
Feng ZhuWinning with Digital Platforms
MBA Class of 1958 Professor of Business Administration āSome of the largest, most valued companies today are platforms, and you need to know why theyāre so successful and how to work with them to stay competitive.ā MBA Class of 1958 Professor of Business Administration āSome of the largest, most valued companies today are platforms, and you need to know why theyāre so successful and how to work with them to stay competitive.ā No current course offerings for this selection.
StartingOct095 Weeks $1,850 + applicable international taxes Enrollment deadline October 3 View weekly calendarEnroll NowStartingJan155 Weeks $1,850 + applicable international taxes Enrollment deadline January 6 View weekly calendarEnroll Now - No documentation required
All learners must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course.
Learn about bringing this course to your organization.
What are the learning requirements in order to successfully complete the course, and how are grades assigned?
+āParticipants in Winning with Digital Platforms are eligible for a Certificate of Completion from Harvard Business School Online.
Participants are expected to fully complete all coursework in a thoughtful and timely manner. This means completing each course module and fully answering questions posed therein by the required deadline. This course also features recommended weekly deadlines to help ensure your cohort proceeds through the course at a similar pace and can take full advantage of social learning opportunities. In addition to module and assignment completion, we expect participation in the social learning elements of the course by offering feedback on othersā reflections and contributing to conversations on the platform. Participants who fail to complete the course requirements will not receive a certificate and will not be eligible to retake the course.
More detailed information on course requirements will be communicated at the start of the course. No grades are assigned for Winning with Digital Platforms. Participants will either be evaluated as complete or not complete.
+ā
Can you tell me a little more about the capstone?
+āThe capstone activity involves applying the course concepts to a real-life startup platform company, Picabuu. Each module will culminate in a series of questions youāll be asked to answer as if you were advising Picabuu on its platform strategy and challenges. Note, however, that no coursework you complete will actually be provided to the company.
+ā
What materials will I have access to after completing Winning with Digital Platforms?
+āYou will have access to the materials in every prior module as you progress through the program. Access to course materials and the course platform ends 60 days after the final deadline in the program.
+ā
How should I list my certificate on my resume?
+āOnce you’ve earned your Certificate of Completion, list it on your resume along with the date of completion:
Harvard Business School Online
Certificate in Winning with Digital Platforms
Cohort Start Month and Year
List your certificate on your LinkedIn profile under “Education” with the language from the Credential Verification page:
School: Harvard Business School OnlineDates Attended: The year you participated in the programDegree: Other; Certificate in Winning with Digital PlatformsField of Study: Leave blankGrade: “Complete"Activities and Societies: Leave blankDescription:
Winning with Digital Platforms is a 5-week, 30-35 hour online certificate program from Harvard Business School. Winning with Digital Platforms is designed for those who want to launch, scale, maintain, or work with a successful platform business. Participants explore platformsā unique properties, opportunities, and risks and learn how to develop scalable strategies that deliver a competitive advantage in the marketplace.
+āProfessor William Sahlman Master a proven framework for building and financing new ventures, and make your entrepreneurial dreams a reality.
Professors Rory McDonald & Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your businessās resources, processes, and profit formula.
Professor Michael Wheeler Secure maximum value for your organization through a mastery of negotiation techniques.
Professor Jeffrey Bussgang Build a viable, valuable tech venture that can profitably scale.
Srikant Datar Uncover innovative solutions to your most challenging business problems.
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